Few car brands stir the soul quite like Alfa Romeo. Founded in Milan in 1910 as A.L.F.A. (Anonima Lombarda Fabbrica Automobili), this iconic Italian marque has spent over a century blending breathtaking design with pure driving passion. The Alfa Romeo car brand is synonymous with racing heritage, having won consecutive Formula 1 World Championships in 1950 and 1951 with Juan Manuel Fangio and Nino Farina behind the wheel. The Alfa Romeo logo — known as the Biscione — is one of the most storied car logos in automotive history. The badge features the red cross of Milan on the left and a serpent devouring a man (or Moor) on the right, drawn from the coat of arms of the Visconti family. It has adorned Alfa's grille since 1910, making it a living symbol of Milanese heritage. Today, Alfa Romeo operates under the Stellantis umbrella, producing emotionally charged vehicles like the Giulia and Stelvio that balance Italian flair with modern engineering. The brand remains a benchmark for drivers who prioritize feel and character over mere horsepower figures.