DS logoDS
DS logo

DS Logo

Meaning, history & PNG download

Last updated March 2026

DS isn't just another car brand; it's a bold statement in automotive luxury and avant-garde design! Born from the legendary Citroën DS, this brand carries a legacy of innovation and turning heads. Think French haute couture meets high-performance engineering – a truly unique driving experience. They're all about pushing boundaries, blending audacious design with cutting-edge tech and incredible comfort. If you crave something beyond the ordinary, something that whispers sophistication and screams individuality, DS is calling your name. Experience cars that don't just get you from A to B, but transport you in style, comfort, and unmistakable flair. It's time to discover the art of driving, reimagined.

Logo Archive

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2014
Founded
France
Origin
2
Logo Variants

Logo Evolution Timeline

Explore 2 logos from DS's history

DS logo from 2009

2009
Current

DS logo (2009–present)

DS logo from 2009

2009

DS logo (2009)

Logo Guide

About the DS Logo

Spun off from Citroen as a standalone premium marque in 2014, DS Automobiles took its name and inspiration from the legendary 1955 Citroen DS, aiming to revive French luxury motoring.

01DS Logo Meaning & Symbolism

The DS emblem fuses the letters 'D' and 'S' into a single interlocking monogram in a shield-like frame, rendered in chrome to signal premium, avant-garde French luxury. The name pays homage to the iconic Citroën DS.

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Primary

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Secondary

02DS Logo Evolution

The DS logo has evolved 2 times throughout its history, with the current design introduced in 2009. Each iteration has preserved the brand's core identity while adapting to modern design trends.

03Download DS Logo

You can download the official DS logo in high resolution using the button below. The DS emblem is available for editorial and reference purposes.