The Kia logo features the brand name rendered in a bold, custom wordmark using a deep red, officially approximated at #BB0000, set against a white or transparent background in most applications. The three letters — K, I, and A — are connected in a continuous, unbroken stroke, with the letters slightly stylized so that no character has a horizontal baseline separation. This deliberate connectivity is intentional, not merely aesthetic. The letterforms share strokes where possible, reinforcing a sense of unity and continuity. No separate emblem or shield accompanies the wordmark; the typography itself functions as the sole identifier. Kia introduced this redesigned logo in January 2021, replacing the previous oval-encased script that had been in use since 1994. The new mark abandons the enclosing oval entirely, presenting the wordmark in a flat, symmetrical layout that reflects the brand's repositioning toward a premium design language. The connected letterforms, particularly the shared diagonal between K and I, created early public confusion — many misread it as 'KN' — but Kia maintained the design. This wordmark distinguishes itself from competitors by using no icon, badge, or animal motif, relying solely on refined typography.