Pagani Logo — Evolution & Symbolism The Pagani logo encapsulates the brand’s philosophy: precision, artistry, and performance. From its origins in 1992 to modern refinements, the design has remained centered around an oval badge enclosing the bold “PAGANI” wordmark. A stylized “P” motif adds balance and identity, while the “Automobili Modena” tagline roots the brand to its Italian heritage. Over time, Pagani has streamlined the logo — simplifying frames, reducing ornamentation, and introducing clean monochrome versions — but the core elements endure, making it instantly recognizable in the hypercar world.