Car Logos with Animals
Plenty of car logos hide an animal in their emblem — from Ferrari's prancing horse and Lamborghini's charging bull to Jaguar's leaping cat and Peugeot's lion. Animals are chosen to signal power, speed, agility and heritage. Here are the car brands whose logos feature an animal, and exactly which creature each one uses.
23 car brands with animals in the logo.
Ferrari
Prancing horse (Cavallino Rampante)
Adopted from WWI flying ace Francesco Baracca, whose squadron painted a prancing horse on its planes.
Italy · 1939
Porsche
Rearing horse (Stuttgart crest)
The horse comes from the coat of arms of Stuttgart, the city where Porsche is based.
Germany · 1931
Lamborghini
Charging bull
Founder Ferruccio Lamborghini was a Taurus and a fan of Spanish bullfighting.
Peugeot
Lion
The lion has marked Peugeot products since 1850, originally symbolising the strength of its saw blades.
Jaguar
Leaping jaguar (big cat)
The 'leaper' captures the grace, power and speed of the big cat the marque is named after.
Alfa Romeo
Biscione serpent
The crowned serpent is the historic emblem of the House of Visconti, rulers of Milan, Alfa's home city.
Abarth
Scorpion
Founder Carlo Abarth was a Scorpio, so he made the scorpion his racing badge.
RAM
Ram's head
The ram's head — long used by Dodge — became the standalone emblem when RAM split into its own truck brand.
Dodge Viper
Striking viper / snake head
'Sneaky Pete', the viper's head, nods directly to the car's serpent name.
Vauxhall
Griffin
The griffin comes from the heraldry of medieval landowner Fulk le Breaute, whose 'Fulk's Hall' became Vauxhall.
Saab
Griffin head
The crowned griffin is borrowed from the crest of the Scania-Malmö region of Sweden.
Scania
Griffin
Shares the griffin of the Swedish province of Skåne (Scania).
Holden
Lion rolling a stone
References an ancient myth in which observing lions roll stones inspired the invention of the wheel.
MAN
Lion of Brunswick
The lion comes from the coat of arms of Brunswick (Braunschweig), home of predecessor company Büssing.
Mack Trucks
Bulldog
British WWI soldiers said Mack trucks were as tenacious as bulldogs; the hood ornament made it official.
Eagle
Eagle's head
The marque deliberately showed only the bird's head, avoiding the outstretched-wings cliché.
Hispano-Suiza
Flying stork
Honours the stork insignia of WWI ace Georges Guynemer, who flew Hispano-Suiza-powered fighters.
Pegaso
Leaping horse (named after Pegasus)
Named for Pegasus, the mythical winged horse, though the badge's horse is wingless — the winged version was already trademarked by Mobil.
Baojun
Horse head
Baojun means 'prized horse', reflected in its silver horse-head badge.
GAZ
Running deer / stag
The leaping deer is taken from the coat of arms of Nizhny Novgorod, GAZ's home city.
Tauro
Bull
The Spanish marque takes both its name and emblem from the fighting bull (toro).
Wiesmann
Gecko / lizard
The gecko symbolises how the hand-built roadsters 'stick to the road like a gecko'.
Proton
Malayan tiger head
The tiger reflects Malaysia's national animal and the brand's national-carmaker status.
Frequently asked questions
Which car logo has a horse?
Several do: Ferrari (prancing horse), Porsche (Stuttgart's rearing horse), the Ford Mustang (galloping pony), Baojun (horse head) and Pegaso (the winged horse Pegasus).
Which car brand has a bull logo?
Lamborghini's charging bull is the most famous; Spain's Tauro also uses a bull.
What car logos have a lion?
Peugeot, Holden and MAN all use a lion in their emblems.