Car Logos with Shields & Crests
Shield and crest logos borrow from heraldry to signal heritage, protection and prestige. Many of the world's most storied car brands — Porsche, Ferrari, Cadillac — wear a shield or coat of arms. Here are the car logos built around a shield or crest.
12 car brands with shields & crests in the logo.
Porsche
Stuttgart coat-of-arms shield
Combines the Württemberg arms with Stuttgart's rearing-horse crest, both tied to Porsche's home region.
Germany · 1931
Ferrari
Yellow Scuderia shield
The yellow field is the colour of Modena, Enzo Ferrari's birthplace, behind the prancing horse.
Italy · 1939
Lamborghini
Black shield with raging bull
The shield frames the charging bull that nods to founder Ferruccio's Taurus star sign.
Alfa Romeo
Crest with cross & serpent
Pairs Milan's red cross with the crowned serpent of the city's Visconti dynasty.
Abarth
Scorpion shield with tricolor band
Carries Carlo Abarth's Scorpio zodiac sign above the Italian tricolour.
Buick
Tri-shield emblem
The three shields derive from the Scottish coat of arms of founder David Dunbar Buick.
Pagani
Shield-shaped emblem
A clean modern shield for the exclusive Modena hypercar maker.
1992
Lancia
Shield with flag & lance
The shield and lance play on the founder's surname, Lancia ('lance').
Koenigsegg
Family coat-of-arms shield
Based on the centuries-old von Koenigsegg family coat of arms.
Cadillac
Heraldic crest shield
Adapted from the arms of Antoine de la Mothe Cadillac, the French founder of Detroit.
De Tomaso
Shield with cattle-brand 'T'
The 'T' is the cattle brand of founder Alejandro de Tomaso's Argentine family ranch.
Wiesmann
Shield crest with a gecko
A heraldic shield housing the brand's signature road-gripping gecko.
Frequently asked questions
Why do car logos use shields?
A shield borrows from heraldry to signal heritage, protection and prestige — which is why many historic luxury and performance marques adopted one.